Content Performance Dashboard Meta Ads Before vs After

Modern marketing infographic titled "Meta Ads Campaign Structure: Before vs After" using a before-after comparison archetype for B2B lead-gen. Split layout into two side-by-side vertical panels with a center divider: left panel labeled "Before", right panel labeled "After", with subtle connecting flow arrows inside each panel and a bottom summary row comparing results. Include 5 exact blocks per side, each as soft rounded cards, and ensure all numbers, labels and arrows are sharp and readable. Visual style: Notion-style soft UI, monochrome professional palette with warm gray, charcoal, off-white, muted slate, and one restrained accent color in soft blue for highlights; clean sans-serif typography, bold headlines, minimal editorial spacing. editorial-quality vector illustration, flat-design icons, clean grid composition.

Left panel "Before" blocks:
1. "1 Campaign" — caption "All audiences together" — metric "Budget: $200/day" — icon brief: single folder with ad card.
2. "Broad Targeting" — caption "Mixed intent segments" — metric "CTR: 0.9%" — icon brief: wide target icon.
3. "One Ad Set" — caption "No funnel separation" — metric "CPC: $4.80" — icon brief: stacked cards merged into one.
4. "Generic Creative" — caption "Same message for all" — metric "CVR: 3.2%" — icon brief: identical image tiles.
5. "Weak Lead Flow" — caption "Low quality form fills" — metric "120 leads / month" — icon brief: leaky funnel with form icon.

Right panel "After" blocks:
1. "3 Campaigns" — caption "Awareness, Consideration, Conversion" — metric "Budget split: 20% / 30% / 50%" — icon brief: three organized folders.
2. "Segmented Audiences" — caption "Industry, role, retargeting" — metric "CTR: 1.8%" — icon brief: target with three rings.
3. "Dedicated Ad Sets" — caption "One goal per ad set" — metric "CPC: $2.90" — icon brief: branching workflow cards.
4. "Message-Matched Creative" — caption "Offer aligned to funnel stage" — metric "CVR: 7.1%" — icon brief: varied creative tiles with checkmarks.
5. "Qualified Lead System" — caption "CRM-ready lead routing" — metric "260 leads / month" — icon brief: funnel flowing into CRM box.

Bottom comparison summary row with 4 compact KPI cards and arrows from left to right:
- "Lead Volume" — "120 → 260" — icon brief: users icon.
- "Cost per Lead" — "$83 → $46" — icon brief: coin with downward arrow.
- "Lead Quality Rate" — "28% → 44%" — icon brief: badge check icon.
- "Pipeline Conversion" — "6% → 11%" — icon brief: upward trend chart.

Add subtle visual cues of campaign architecture: nested boxes, arrows, audience branches, and dashboard-like blocks, but no real product UI screenshots and no real brand logos. Use generic placeholders only where needed, such as "Brand A" and "Page B" in tiny support labels. Keep the composition balanced, premium, minimal, and highly legible for a business presentation. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.