KPI Marketing Excel Infografik zum B2B-Sales-Funnel

Modern marketing infographic titled "B2B Sales Funnel Before vs After" using a before-after comparison archetype. Create a split-screen layout with left side labeled "Before" and right side labeled "After", connected by subtle directional flow arrows from top to bottom; all numbers, labels and arrows must be sharp and readable. Show 5 comparison blocks stacked vertically across both sides: 1) "Traffic" — caption "Broad, low-fit audience" on the left vs "Qualified ICP traffic" on the right, icon brief: website visitors / users; 2) "Leads" — caption "Ungated, weak intent" on the left vs "High-intent lead capture" on the right, icon brief: form / lead card; 3) "MQL" — caption "Loose scoring" on the left vs "Clear qualification rules" on the right, icon brief: checklist / filter; 4) "SQL" — caption "Slow handoff to sales" on the left vs "Fast routed opportunities" on the right, icon brief: handshake / pipeline; 5) "Closed Won" — caption "Long cycle, low conversion" on the left vs "Efficient close process" on the right, icon brief: contract / trophy. Include subtle illustrative example percentages only where relevant and clearly non-claim style, such as "Low conversion" and "Higher conversion" badges or tiny example markers like "2%" and "6%" near the lower stages, without making the design metric-heavy. Visual style: minimal corporate for growth / scaling SaaS, dark mode background with neon accents, charcoal and deep navy base, electric cyan and neon green highlights, muted gray secondary text, high contrast for readability. Typography mood: clean sans-serif, bold headlines, concise labels, polished enterprise presentation. Include editorial-quality vector illustration, flat-design icons, clean grid composition. Avoid real brand logos, real product UI screenshots, and celebrity faces; use only generic business visuals and placeholder references if needed such as "Brand A" or "Page B". The search intent "kpi marketing excel" should influence the visual structure only, not appear as on-image text. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.