Patient Experience Journey Map Marketing Infographic Before After

Modern marketing infographic titled "Google Ads Campaign Structure: Before vs After" using a before-after comparison archetype for an e-commerce store. Split layout into two vertical panels with connecting directional arrows from left "Before" to right "After", plus a compact results bar at the bottom; all numbers, labels and arrows must be sharp and readable. Show 6 exact comparison blocks with short labels, realistic metrics, and icon briefs: 1) left block label "Mixed Campaigns" with caption "1 campaign, 120 keywords, all products together", metric "CTR 2.1%", icon brief: tangled ad boxes and scattered tags; right block label "Segmented Campaigns" with caption "6 campaigns by category and intent", metric "CTR 4.8%", icon brief: neatly stacked campaign folders. 2) left block label "Broad Ad Groups" with caption "1 ad group per campaign", metric "Quality Score 4/10", icon brief: oversized folder with mixed items; right block label "Focused Ad Groups" with caption "8-15 keywords per ad group", metric "Quality Score 8/10", icon brief: organized folder tree. 3) left block label "Generic Ads" with caption "2 similar ads for all traffic", metric "Conv. Rate 1.3%", icon brief: plain megaphone and duplicate ad cards; right block label "Tailored Ad Copy" with caption "3 RSAs matched to keyword themes", metric "Conv. Rate 2.9%", icon brief: optimized ad cards with check marks. 4) left block label "One Landing Page" with caption "Traffic sent to Page B homepage", metric "Bounce Rate 68%", icon brief: single generic webpage tile; right block label "Intent-Matched Pages" with caption "Dedicated category and product landing pages", metric "Bounce Rate 39%", icon brief: multiple webpage tiles linked to categories. 5) left block label "Weak Targeting" with caption "No negatives, no audience layering", metric "CPC $1.90", icon brief: loose target and drifting arrows; right block label "Refined Targeting" with caption "Negative keywords plus audience signals", metric "CPC $1.25", icon brief: precise bullseye and filtered funnel. 6) left block label "Limited Measurement" with caption "Only purchases tracked", metric "ROAS 2.1x", icon brief: dim analytics panel; right block label "Full Funnel Tracking" with caption "View item, add to cart, checkout, purchase", metric "ROAS 4.0x", icon brief: bright analytics dashboard with 4-step mini funnel. Add bottom summary strip with label "Illustrative E-commerce Example" and exact numeric flow "10,000 clicks -> 2.9% conversion rate -> 290 orders -> $17,400 revenue" plus comparison note "Before: 130 orders | After: 290 orders", icon brief: shopping cart, coins, upward arrow. Use isometric 3D business illustration style, energetic orange and red palette with warm neutrals, subtle cream background, strong orange accent, deep red highlights, soft shadows, clean sans-serif typography, bold headlines, editorial-quality vector illustration, flat-design icons, clean grid composition. Include generic placeholder labels only, such as "Brand A" and "Page B" where needed. No real brand logos, no real product UI screenshots, no celebrity faces. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.