Meta Ads Checklist Infographic for Funnel Model of Customer Acquisition Conversion and Retention

Modern marketing infographic titled "Meta Ads Campaign Structure Checklist" using the problem checklist archetype. Create a vertical checklist layout with 6 connected blocks, subtle flow arrows from top to bottom, and a clear left-side checkbox column. Each block should show a short English heading, a one-line caption, a percentage metric, and a simple flat icon. All numbers, labels and arrows must be sharp and readable.

Blocks to include exactly:
1. "Campaign Goal" — caption "Choose one clear objective for MVP testing" — metric "85% clarity" — icon brief: target with checkmark
2. "Audience Setup" — caption "Define cold, warm, and retargeting segments" — metric "60% overlap risk" — icon brief: grouped user icons
3. "Ad Set Structure" — caption "Separate tests by audience, budget, and placement" — metric "25% budget waste" — icon brief: stacked layers or branching folders
4. "Creative Testing" — caption "Test 3 to 5 hooks, formats, and messages" — metric "40% higher CTR" — icon brief: image cards with play button and spark
5. "Tracking & Events" — caption "Verify pixel, conversion events, and UTMs" — metric "30% data loss" — icon brief: analytics node graph with warning dot
6. "Retargeting Loop" — caption "Reconnect visitors and engaged users with proof" — metric "18% recovery rate" — icon brief: circular arrow around user badge

Add small status markers beside each checklist item such as empty box, warning triangle, or completed check, but keep the design clean and business-like. Include a subtle visual implication of customer acquisition funnel and retention flow through icons and arrows only, with no extra on-image text beyond the listed labels and captions. Use a modern flat illustration style, pastel soft palette with light blue, soft mint, pale peach, lavender, and a coral accent color. Typography mood: clean sans-serif, bold headlines, high legibility. Use editorial-quality vector illustration, flat-design icons, clean grid composition. No real brand logos, no real product UI screenshots, no celebrity faces, use only generic business visuals.

All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.