TOFU MOFU BOFU SaaS Funnel Infographic | experience mapping design thinking

Modern marketing infographic titled "TOFU MOFU BOFU Customer Journey" using a customer journey map archetype. Show 6 connected stages for a growth / scaling SaaS funnel with a horizontal journey flow and clear directional arrows; all numbers, labels and arrows must be sharp and readable. Stages: 1) "Awareness" — caption "Paid search, social, content" — metric "50,000 reach" — icon brief: neon megaphone with spark lines. 2) "Website Visit" — caption "Landing page traffic" — metric "12,000 visitors" — icon brief: browser window with cursor. 3) "Lead Capture" — caption "Guide download or signup" — metric "8% CVR • 960 leads" — icon brief: form field and email icon. 4) "Consideration" — caption "Nurture, webinar, retargeting" — metric "35% engaged • 336 MQLs" — icon brief: chat bubble with play button. 5) "Product Demo" — caption "Qualified sales conversation" — metric "30% booked • 101 demos" — icon brief: calendar and screen icon. 6) "Purchase" — caption "Trial to paid conversion" — metric "25% close rate • 25 customers" — icon brief: credit card with checkmark. Add a subtle bottom row for journey context markers under the stages: "Channels", "Touchpoints", "Intent", "Conversion" with simple line icons. Minimal corporate visual style for scaling SaaS, dark mode background with charcoal and deep navy, neon accents in cyan, electric blue, and magenta, soft glow highlights, clean sans-serif typography, bold headlines, high contrast data labels. Include editorial-quality vector illustration, flat-design icons, clean grid composition. Avoid real brand logos, real product UI screenshots, and celebrity faces; use generic placeholders only such as "Brand A" and "Page B" if needed. The visual should imply the search intent experience mapping design thinking without rendering that phrase as on-image text. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.