B2B Sales Funnel Before vs After | Typical Stages in a Customer Journey Map

Modern marketing infographic titled "B2B Sales Funnel Before vs After" using a before-after comparison archetype. Show a split-screen comparison layout with two vertical columns: left side "Before" and right side "After", connected by subtle directional flow arrows from top to bottom. Include 5 paired blocks with exact on-image labels in English: 1) left "Broad Outreach" with caption "Unfocused targeting" and icon brief: megaphone with scattered dots; right "Ideal Customer Profile" with caption "Focused account targeting" and icon brief: target with briefcase. 2) left "Cold Traffic" with caption "Low intent visitors" and icon brief: globe with random cursors; right "Qualified Traffic" with caption "High intent channels" and icon brief: filter funnel with checkmark. 3) left "Generic Landing Page" with caption "Weak value message" and icon brief: browser window with faded text; right "Segmented Landing Page" with caption "Clear offer for each segment" and icon brief: layered browser cards. 4) left "Raw Leads" with caption "Minimal qualification" and icon brief: stacked contact cards; right "Sales Qualified Leads" with caption "Lead scoring and routing" and icon brief: checklist with user badge. 5) left "Manual Follow-Up" with caption "Slow conversion path" and icon brief: clock with email; right "Nurture to Demo" with caption "Guided path to meeting" and icon brief: calendar with upward arrow. Add small illustrative percentage markers where relevant and clearly readable, such as left "Low conversion 1%" and right "Improved conversion 4%", presented as generic example callouts rather than real claims. Use soft Notion-style UI cards, rounded rectangles, monochrome professional palette with light gray, charcoal, off-white, and a muted slate accent. Typography: clean sans-serif, bold headlines, minimal editorial spacing. Ensure all numbers, labels and arrows are sharp and readable. Include editorial-quality vector illustration, flat-design icons, clean grid composition. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.