Meta Ads Campaign Structure Checklist | nyiso dashboard

Modern marketing infographic titled "Meta Ads Campaign Structure Checklist" using a problem checklist archetype. Create a vertical checklist layout with 6 stacked blocks connected by subtle flow arrows on the right, like a consulting-slide whiteboard sketch, while keeping all numbers, labels and arrows sharp and readable. Each block should include a checkbox state, a short English label in quotes, a concise caption in quotes, a realistic metric, and a simple icon brief.

Blocks to render:
1. "Campaign Objective" — caption: "Choose one primary conversion goal" — metric: "1 goal / campaign" — icon: target with checkmark.
2. "Audience Setup" — caption: "Prospecting, retargeting, exclusions" — metric: "3 audience layers" — icon: segmented user group.
3. "Budget Control" — caption: "Separate test and scale budgets" — metric: "$200/day test, $1,000/day scale" — icon: wallet with upward arrow.
4. "Creative Structure" — caption: "Static, video, and copy variants" — metric: "6 ads / ad set" — icon: stacked ad cards with play symbol.
5. "Tracking & Naming" — caption: "UTMs, pixel events, clear naming" — metric: "95% event match quality" — icon: tag plus analytics node.
6. "Optimization Rules" — caption: "Pause losers, scale winners weekly" — metric: "CTR 1.8%, CPA $42, ROAS 2.7x" — icon: checklist with trend line.

Add a side panel called "Common Issues" with 4 mini checklist items in quotes: "Too many objectives", "Audience overlap", "Budget stuck in learning", "No naming convention". Use small realistic warning metrics beside them: "Overlap 28%", "Learning limited 3/10 ad sets", "Broken UTMs 12%", "Creative fatigue after 10 days". Include a faint visual hint of the search intent concept nyiso dashboard only as abstract dashboard-like shapes, with no on-image text for that element.

Style: whiteboard sketch aesthetic for an agency / consulting deck, but polished and presentation-ready. Use a white background with green and lime growth palette, dark charcoal outlines, soft gray grid notes, and lime accent highlights for key percentages and checkmarks. Typography mood: clean sans-serif, bold headlines, handwritten-sketch support details only if still highly legible. Include editorial-quality vector illustration, flat-design icons, clean grid composition. No real brand logos, no real product UI screenshots, no celebrity faces; use generic placeholders such as "Brand A" and "Page B" only if needed.

All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no watermarks, no real brand logos No real brand logos, no real product UI screenshots, no celebrity faces. Use generic placeholder labels (Brand A, Page B) where a specific company would otherwise appear. Numbers should be plausible illustrative examples, not claims about any real company.