Touchpoint Template E-Commerce Workflow Swimlane Diagram

Tech architecture infographic titled "Touchpoint Template" using HOW-IT-WORKS archetype adapted as workflow swimlanes for an e-commerce company. Create an executive-deck grade swimlane diagram with horizontal lanes for Customer, Marketing, Storefront, Checkout & Payments, Order Management, Warehouse & Fulfillment, Customer Support, and Analytics / CRM. Render labeled BOXES for each touchpoint and internal step, connected by ARROWS showing flow direction across lanes. Include boxes such as: Customer Device — shopper interface for browsing and purchasing; Email Campaign — promotional outreach entry point; Paid Ads — acquisition channel driving traffic; E-commerce Website — product discovery and cart experience; Product Page — item details and conversion trigger; Shopping Cart — selected items before checkout; Checkout Service — collects shipping and payment details; Payment Gateway — authorizes card or wallet transaction; Order Management System — creates and tracks order record; Inventory Service — validates stock availability; Warehouse Picking — prepares items for shipment; Shipping Carrier API — generates label and tracking event; Delivery Confirmation — final order completion signal; Customer Support Desk — handles post-purchase issues; CRM Platform — stores customer profile and touchpoint history; Analytics Dashboard — aggregates funnel and retention metrics. Every box must include a generic icon, a canonical English name, and a one-line role description in English. Add ARROW labels in English such as "ad click", "HTTPS page view", "add-to-cart event", "checkout form data", "payment authorization", "HTTP 200 order confirmed", "inventory update", "pick list", "tracking number", "delivery event", "support ticket", "customer profile sync", "conversion event". Show technically plausible e-commerce flow with numbered stages from awareness to post-purchase retention. Add a numbered legend (1-7) in English walking through the lifecycle: 1. Customer enters via marketing touchpoint; 2. Storefront captures browsing and product interest; 3. Cart and checkout collect order intent; 4. Payment Gateway authorizes transaction and returns success or decline; 5. Order Management reserves inventory and sends fulfillment request; 6. Warehouse and carrier complete shipment and delivery updates; 7. Support, CRM, and Analytics record feedback, retention signals, and performance metrics. Include small illustrative metrics in English such as "CTR 2.4%", "Checkout time 2m 15s", "Payment success 96%", "Pick-pack SLA 4h", "Delivery 2-3 days", "CSAT 4.6/5". Visual style: consultant-deck professional, minimal monochrome palette, crisp black / white / gray tones with subtle light-gray lane separators, restrained accent only for step numbers and key arrows, clean typography, generous whitespace, neat alignment, boardroom presentation clarity, editorial developer-blog illustration, isometric or flat tech-diagram style, vector-clean infographic layout. Use generic department and tool icons only, neutral org-style labels, no real company branding, no vendor logos. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no real cloud-vendor logos (AWS / GCP / Azure) — use generic cloud icons, no watermarks No real-company logos. Use generic icons for departments / tools / vendors. Org-chart titles stay neutral (no real person names). Process timings / costs / volumes are illustrative example values.