Typography Hierarchy Brand Style Guide | Karel Martens Printed Matter

Card grid infographic titled "Typography Hierarchy Brand Style Guide". 8 uniform cards in a clean editorial publication-grade grid, each with a clear central icon/diagram, a name in English, and a one-line description in English. Cards include: 1) "Brand Overview" — generic placeholder brand name and abstract logo mark expressing a sustainable earnest printed-matter identity; 2) "Color Swatches" — rust and clay palette chips with hex codes and neutral support tones; 3) "Primary Typography" — real-looking serif specimen for H1 with scale, weight, tracking, and line-height notes; 4) "Secondary Typography" — real-looking sans specimen for H2 with hierarchy settings and spacing notes; 5) "Body Text" — readable body copy specimen with paragraph rhythm and editorial typesetting guidance; 6) "Logo Placement Rules" — safe area, minimum size, alignment, and clear-space diagram for a generic logo mark; 7) "Brand Voice" — concise notes describing sustainable, earnest, thoughtful editorial tone; 8) "Layout System" — publication-style baseline grid, margins, columns, and modular composition diagram. Clean poster-like reference sheet, refined Swiss-editorial influence, tactile print-inspired textures, muted rust + clay palette, precise hierarchy labels H1 / H2 / Body, hex code callouts, diagram arrows, specimen blocks, no copyrighted font names, no real brand logos, no watermarks. Visual cues may evoke experimental printed matter aesthetics associated with the search intent, but do not render that search phrase as on-image text. All text MUST be written in English (array). Every heading, label, caption, legend and metric name in the image must be in English — not English. Spell each English word correctly using English characters and diacritics. Numbers stay as digits, no real brand logos, no watermarks Generic placeholder brand name + logo mark. Type specimens use real-looking sans / serif lookalike (no copyrighted font names rendered literally).